Welcome to Krug Mind Share

Krug announces the second annual Krug Mind Share charity auction at Sotheby’s on 1st November 2010. Born out of the concept of sharing one’s most treasured asset with another, Mind Share brings together the greatest minds from the fields of business, finance, the arts, design, music and entertainment. This year, Sir Stuart Rose, Kevin Spacey, Anya Hindmarch and Lord Mandelson amongst others will go under the hammer. Each Mind has generously agreed to auction their time for a charity of their choice, sharing their intellectual property for 60 minutes with the winning bidder.